STUDIO / The Studio / Apply

Apply.

We take a few equity partners per quarter. This is the screen: what you're building, who it's for, and how you'll reach them. Ten minutes to fill in, one working day for an answer.

01 You

02 The product

We read every application ourselves and reply either way, usually within one working day. No pitch deck required. Nothing you write here is shared.

03 What we're looking for

We screen the way an investor would, because we're taking equity: is there a real market, is the founder someone we want to build alongside for a year, and is there a plausible path to users. We are not looking for a finished plan or a polished deck.

Being turned down usually means timing or fit, not quality. When we say no we say why, and the cash-only track stays open regardless.

Why we're selective: the subscription barely covers our engineering cost. The equity is the upside, so we only take projects we believe will be worth something. That's the same reason we build like owners once we're in.

How the equity model works →