08 / Service index / Branding
Branding & Identity Design
Your work is good. Your brand should say so before you speak. Identity systems that hold up on a visiting card, a hoarding and a website.
A logo from a ₹500 marketplace gig costs you more than it saves in every pitch where you look smaller than you are. We build identity systems: logo, colours, typography, and rules for using them, so everything you print or publish looks like it came from the same confident company.
Branding works best paired with the website and marketing we build: one visual system everywhere your customer meets you.
SCOPE What a branding project includes
- 01
Logo + identity
Concepts, refinement, final files in all formats
- 02
Brand guidelines
Colours, type, usage: a real rulebook
- 03
Stationery + collateral
Cards, letterheads, brochures, decks
- 04
Social templates
On-brand posts your team can produce
FAQ Branding questions
How much does branding cost in India?
Identity packages run ₹35,000-₹1,00,000 depending on how much collateral you need. A logo on its own is cheaper everywhere, including on marketplace gigs, but a logo without colour, type and usage rules is what leaves your business looking inconsistent across every touchpoint.
We already have a logo. Can you work with it?
Usually yes. Often the logo is fine and what’s missing is the system around it: consistent colours, type and templates. A brand refresh costs far less than a rebrand.
How long does a branding project take?
Three to five weeks for an identity system. The design work is quick; the part that takes time is agreeing on direction, so we front-load that with a short round of concepts rather than presenting one option and hoping.
What files do we actually receive?
Vector logo files in every format you will be asked for, colour codes for print and screen, the fonts and licensing position, and a written guideline document. Anyone you hire later, printer or agency, can work from it without calling us.
Do you do full rebrands?
Yes, but we audit first, because a rebrand is expensive and often the wrong answer. If your name and mark still work and the problem is inconsistent application, a refresh gets you most of the benefit for a fraction of the cost.